Bazooka Joe Now "Firm Handshake Joe" To Avoid Promoting Violence

Looks like an iconic piece of Americana is about to get a major overhaul. Bazooka, that gum that tastes delicious for nearly the entire five seconds it takes to read the comic, has been handed over by Topps, its owner, to the New York wing of Duval Guillaume. It’s cautious territory, you have to imagine, as it’s one of those things that people don’t care about until it’s about to change and then everyone comes out of the woodwork with pitchforks and torches (which are never safe when you’re in the woodwork — remember to light them after you exit).