Bank Rebranding: A Wild Goose Chase?
“Chase what matters” is the message you’ll soon be bombarded with by Chase, the bank that on Sunday will launch a slick new rebranding campaign that will include more than $70 million worth of print and online ads and television commercials in the first quarter alone. Created by New York-based mcgarrybowen (with assistance by boutique agency T3 for the online work), the campaign is Chase’s first rebranding since 2004, when it merged with Bank One.
In a release issued today, the bank promises that the campaign “will shine a laser-like focus on What Matters to customers.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in