Baba Shetty is heading back to the advertising world. AgencySpy reports that the former CEO of Newsweek/The Daily Beast has been named chief strategy and media officer at DigitasLBi.
Shetty joined Newsweek/The Daily Beast in September of 2012, after six years with the ad agency Hill and Holliday. He unexpectedly departed Newsweek/The Daily Beast this past June. In a memo announcing Shetty’s move, Tina Brown provided no details, simply stating Shetty was “moving on as CEO, taking the summer off to spend time with family.” We guess summer’s over?
Rhona Murphy is currently interim CEO of Newsweek/The Daily Beast.
For more on Shetty’s new gig, head over to AgencySpy.