Baba Shetty Heads Back to Advertising
Baba Shetty is heading back to the advertising world. AgencySpy reports that the former CEO of Newsweek/The Daily Beast has been named chief strategy and media officer at DigitasLBi.
Shetty joined Newsweek/The Daily Beast in September of 2012, after six years with the ad agency Hill and Holliday. He unexpectedly departed Newsweek/The Daily Beast this past June. In a memo announcing Shetty’s move, Tina Brown provided no details, simply stating Shetty was “moving on as CEO, taking the summer off to spend time with family.”
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