Out with the old, in with the new. Atlantic Media has revamped its website and updated its clunky old logo (pictured, right), in an effort to show that the company is “digital first.” The company behind The Atlantic, The Atlantic Wire, National Journal, Quartz and more, updated both the site and the logo with an eye toward minimalism, and it they definitely pulled it off.
The site uses HTML5, so that it appears the same across all platforms. It’s sleek and fast, and easy to navigate. The logo? Well, as you can see — the new logo is a much nicer look than the old one.
Justin Smith, Atlantic Media’s president, is obviously a big fan of the changes too. “During a time of profound technological change, we have embraced the historic disruption facing our industry and assembled a stable of digital-first brands that reach leaders across all sectors — consumer, business, media, and government,” said Smith, in a statement. “We engage these audiences by producing high-quality journalism that is delivered through a range of formats consistent with shifting media consumption habits. Our new logo and website reflect the spirit of innovation that is at the heart of everything we do.”