Aol's New Scheme: Robo Assignment Editors, Advertorials
AOL (excuse us, “Aol”) has been talking about building a “cheap content machine” for months in preparation for the company’s spinoff from Time Warner, and yesterday the company’s plans were revealed in more detail. The Wall Street Journal reports:
The online content company, which employs thousands of freelance writers including some big names, is creating a system that will choose what articles to assign based on a number of datapoints: Aol’s info on what Web users are searching for, the pages visited by AOL’s subscribers, and breaking news.
AOL
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