Advertising On $800

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By Rachel Kaufman Comment

Clint Davis used to be an art director at a national magazine. Now he’s a freelance photographer.

Believing fully in the slogan “Without advertising, something terrible happens… nothing” he set out to develop a promo mailer that, unlike the ones he used to receive as an art director, wouldn’t be tossed in the trash. His budget: $800 for 40 pieces.

He spent that $800, and three months of his time (hey, when you’re on a budget, sweat equity is where it’s at) and this is what he came up with:

The sample cards are customized depending on who the potential client is, and the box, of course, is a great touch. (Davis himself says: “Maybe it’s just me, but when I get a box in the mail with a hand-written address, a slow fuzzy feeling comes over me and my eyes open 43% more than usual. YOU good box are coming back to my desk for a thorough dissection.”)

How do you market yourself as a freelancer?

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