A World Where Name Designers Design Everything

Lisa Armstrong over at the Times in the UK has up a great op-ed, “How to Get Dressed: Why Everything is Now Designer.” It concerns the trend that everything from the impossibly high-end fashion line to the trash can you buy at Target has a designer’s name attached to it. Armstrong acknowledges the trend and offers up some examples, from Roberto Cavalli designing hotels to Prada getting into the cell phone business, and then gets into the meat and potatoes discussion, getting into the psychology of the thing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in