Although most people use social media to keep friends and family updated on the minutia of their daily lives, it can also be an invaluable tool if you’re looking for a job.
After doing your research on the company you’d like to work for (what platforms they’re on, what they share, etc.), create a social media strategy to help make you marketable to potential employers:
Your strategy can be as sophisticated as something based on a classic marketing model or as simple as a plan to send a certain number of industry-relevant tweets a week. What you’ll need is a clear idea of which platforms you are going to use, how you’ll use them and what you want to achieve. Set goals, too, from taking part in discussions and starting conversations with relevant people or organizations, to getting interviews.
For more advice, including social tools that can help your job-seeking quest, read: How to Use Social Media to Get a Job.