In partnership with Waze – a community-based, real-time traffic app – WTOP is its first US radio partner and will offer the station’s traffic department access to incidents in real-time beginning this week.
Users of the app enter a destination, and based on reports from other Waze users, are notified of traffic jams, police, accidents, hazards, and speed cameras and have recommended, faster, alternate routes.
“Partnering with Waze puts more resources at our disposal,” said Jim Battagliese, director of WTOP traffic operations in a release announcing the joint venture. “It allows us to get information on all area roadways, including those with few public resources. Waze is another tool in our arsenal to help D.C. commuters, who have one of the worst commutes in the country.”
WTOP noted the Dulles Toll Road, the Baltimore Washington and George Washington parkways, Route 7 in Fairfax, and Route 210 in Oxon Hill as regional traffic areas lacking cameras or sensors to identify traffic concerns.
While WTOP is Waze’s first radio partnership, the app’s broadcast program began in 2011 and supports more than 75 television partners internationally.
“Working together with WTOP, Waze will expand its support and insights in the D.C. region to reach even more drivers and help answer the question ‘What’s happening on our roads right now, and where?’” said Amir Mirzaee, Waze’s broadcast program head. “After successful radio trials in Mexico and Malaysia we are proud to expand our support to listeners in the U.S. and look forward to announcing additional partners soon.”