WFED 1500 AM, better known as Federal News Radio, announced yesterday the hiring of Jason Fornicola as the station’s first ever Director of Custom Media. In the new position, Fornicola will be tasked with creating sponsored content for advertisers and placing it on air, as well as on the WFED website. The hire is indicative of a trend among DC publications -Politico and The Washington Times, for example -who are moving towards using sponsored content, also called “native advertising” or “custom media,” as a source of revenue.
Fornicola is not exactly new to WFED. He was formerly the Communications Specialist for the American Federation of Government Employees (AFGE). Since 2006, he has been the host and producer of “Inside Government,” AFGE’s award-winning weekly radio program on Federal News Radio.
Federal News Radio is targeted towards an audience of federal managers and contractors seeking news and information about the business of the federal government. Its website, FederalNewsRadio.com, features local and national federal news, original content, blogs and audio archives of all its programming. Federal News Radio and its sister station WTOP are owned and operated by Hubbard Radio.