On Sunday, Washington’s well-known PR duo of Jayne Sandman and Barbara Martin graced the cover of NYT‘s Style section in a gushing profile that could only be construed as positive. What wasn’t surprising to D.C. journos is their elevated name recognition, Martin’s self-deprecating humor or that turkeys stayed at the W Hotel, their client, in anticipation of the White House turkey pardoning.
Sandman and Martin, of BrandLinkDC, were beyond ecstatic about the story. “Jayne and I (she in Cape Cod, me on the Eastern Shore) were both up at the crack of dawn on Sunday, each trying desperately to find a copy anywhere,” Martin told FishbowlDC. “Our parents were all so proud–I think between both of our families, we now have at least 30 copies.”
What was surprising about the story (aside from mention of Sandman’s swelled, pregnant belly and voluptuous figure with accompanying bosom shot), however, was Washington Life‘s Executive Editor Michael Clements, who was quoted calling MSNBC’s “Hardball” Host Chris Matthews, CNN’s longtime anchor Wolf Blitzer and Senior White House Correspondent Ed Henry Washington party circuit has-beens. The quotes won’t endear Clements to TV execs and pr in certain Washington media circles.
The damning excerpt:
Previously, “a typical D.C. event revolved around philanthropic charitable causes,” said Michael Clements, executive editor for Washington Life magazine, explaining how the landscape has changed. “We’re really big on book launches, of political books, held at someone’s house in Kalorama. They’d bring in a caterer, inviting mostly media and politicians, and media in the sense of Chris Matthews, Wolf Blitzer, Ed Henry — those were D.C. celebs. It was very wonky.”
Sandman-Martin events, the piece said, bring in a new splash of celebs like John Legend, Adrian Grenier and Andre Agassi.
Read the full story here.