Forecasting Future Freebie Failure?!


By Kenny Day 


The news from Cool Britannia that Rupert Murdoch’s News International would be shutting down the free daily London Paper on September 18 has a lot of people wondering on this side of the Atlantic if this serves as a warning. The Guardian reports that this “signals an end to the London freesheet wars … when News International decided to launch an afternoon freesheet and Associated Newspapers retaliated to protect the London Evening Standard and its morning freesheet Metro by launching London Lite.” Does this sound familiar? Could this mark the beginning of trend? What does this mean for DC-based free papers? Please share your thoughts …