‘Between Two Ferns’ Gives Obamacare a Social Boost

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By Patrick Tutwiler Comment

The White House has been saying of late that Obama’s much ballyhooed appearance on Zach Galifianakis’ web show “Between Two Ferns” has prompted a 40% boost in traffic to Healthcare.gov.

Now, this chart from web monitoring company Kontera would seem to support that assertion. Kontera monitors web and social mentions using a consumption index that assigns a score of 0 to 100 to various topics depending on how much chatter there is about them online. As you can see below, social mentions of “Obamacare,” the “Affordable Care Act,” “Barack Obama,” and “Zach Galifianakis”¬†all jumped dramatically from March 10 to March 11 when the video went up. “Obamacare,” in particular saw a huge jump of nearly 50% compared to the day before