Zynga is moving into mobile publishing, announcing today it will be working with Atari, Crash Lab, Fat Pebble, Sava Transmedia, and Phosphor Games to release five mobile games within the coming months.
Zynga’s chief mobile officer David Ko revealed the news during today’s Zynga Unleashed media event. Developers who choose to partner with Zynga will have access to the company’s upcoming Zynga With Friends social network after it launches this summer. Ko also revealed Zynga has 22 million daily active users on mobile, giving the company a formidable cross-promotion network to draw from.
One of the first titles announced under Zynga’s new mobile publishing efforts is Phosphor Game’s upcoming game Horn. We saw an early hands-off demo of Horn today during the media event, showing off the game’s console quality graphics and audio. The Unreal Engine-based third-person action adventure game is clearly outside of Zynga’s traditional comfort zone of casual games, a smart move as the company looks to diversify its audience and its offerings. Our readers may remember Phosphor Games for its previous game The Dark Meadow, another Unreal Engine-based title that garnered a Mobile Game of the Year nomination from the Academy of Interactive Arts and Sciences.
“We don’t have the PR and marketing experience that Zynga brings. They’re the best in the business. We make the game, they give us creative control, and they are the experts at bringing it to social markets and getting it out there to millions of millions of people,” explained Phosphor Games CEO Justin Corcoran when asked why his company choose to publish with Zynga. Although he didn’t reveal any financial details about a publishing deal or what the potential revenue share would be, he did say the deal with Zynga was “a new model of partnership” that was unlike what other potential publishing partners had offered Phosphor Games.
Developers interested in working with Zynga can learn more information here.