Ziff Davis Names Weedfald President

Troubled technology and video game magazine publisher Ziff Davis Media named Peter Weedfald as president, a new position, as it strives to emerge from bankruptcy by June.

Weedfald most recently was senior vp, chief marketing officer for Circuit City. He also is a vet of Ziff Davis, having spent nine years there in the 1980s, in various senior sales and executive positions at PC Magazine and other titles.

Ziff Davis has had a rough ride since being acquired by Willis Stein & Partners in 2000 for $780 million. Since then, it’s closed several magazines including Yahoo Internet Life and sold off its Enterprise Group unit for about $150 million.

Meanwhile, PC Magazine has struggled in the face of rising costs and declining demand for tech news in print. It dropped its guaranteed circ to 600,000 from 700,000 this year, while scaling back frequency to 12 issues from about 25 a year.

For the first three months of 2008, PC Magazine’s ad pages declined 13.2 percent to 207, per Publishers Information Bureau.