Now the Google-owned platform has plans to host its first "YouTube Music Awards" event on Nov. 3, according to officials.
Several high-profile artists—including Lady Gaga, Eminem and Arcade Fire—have agreed to perform, according to the company. They'll appear at the event in New York's Lower East Side, per The New York Times, as will other celebrity YouTube creators, including Lindsey Stirling. The Times also noted that events will be held around the world—Seoul, Moscow, London and Brazil—the day before the big event.
Top talent will be working behind the scenes, too. Spike Jonze is the event's creative director; Vice is a producer.
Kia has signed on as the inaugural event's sponsor. The car company and YouTube were both major sponsors this year of the Web video confab VidCon, an annual event that attracts thousands of YouTube enthusiasts and creators.