Youth (15-24) in India & Brazil the Next Great Mobile Services Opportunity?
The main point Nielsenwire drew from its survey of how young people in the 15 to 24 year old age group use mobile phones is that: In China, the mobile internet reigns supreme. Teens and young adults in China led youth in other parts of the world in mobile internet use and instant messaging. They were also in the thick of the pack with other world regions for email use, ringtone downloads, screensaver downloads, and game downloads.
Cellphones and Global Youth: Mobile Internet and Messaging Trends
The U.S., Saudi Arabia, Russia, Brazil and India were compared to China in the categories described above. Note that European countries was not included in those categories although Spain, Italy, Germany and the U.K. are mentioned in other categories such as SMS Text Messaging and MMS Picture Messaging.
Surveys of population giants India (1.1 billion people) and Brazil (193 million people) indicate that their young people are not using any mobile functions at the rate youth in China, U.S., Saudi Arabia, and Russia do. My take on this? India and Brazil are the next big mobile services growth markets. Note that India and Brazil’s combined population is nearly 20% of the entire world’s population.
