Yahoo Shines On

Microsoft’s attempted takeover of Yahoo hasn’t been the only news coming from Jerry Yang’s company lately. In April, Yahoo launched Shine, its Internet portal for women between the ages of 25-54. Helmed by former Jane editor Brandon Holley, the site employs seven editors — each overseeing a separate channel such as parenting, entertainment and food — and allows any user to start her own blog. In a model similar to the Huffington Post‘s, bloggers are not paid, although they are free to use their Shine blogs for self-promotion.