This spring, Yahoo plans to pivot away from a major pitch to brand marketers at the Interactive Advertising Bureau’s Digital Content NewFronts (DCNF) in favor of a tour to several major markets across the U.S. The decision comes as its acquisition by Verizon finalizes, a development expected to take place in the second quarter while possibly coinciding with DCNF.
Indeed, Yahoo today said it’s skipping the annual two-week showcase in May, when digital publishers and platforms attempt to convince the biggest advertisers to invest in their online properties.
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