Yahoo to Acquire Ad Platform 5:1
It will reunite the team from MySpace's glory days
Yahoo is likely to acquire advertising platform 5:1 in a $30 million sale, according to TechCrunch’s Michael Arrington. 5:1 launched in 2009 and has raised around $13 million in funding.
Yahoo’s evp Americas Ross Levinsohn was a co-founder of 5:1, as well as a former board member and shareholder. (He cut ties with the company when he joined Yahoo.) Levinsohn worked with fellow co-founder and CEO of 5:1, Jim Heckman, at Fox Interactive Media. Arrington calls the acquisition a case of "getting the band back together." Levinsohn
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