When it comes to mobile apps, The Wall Street Journal thinks the more niche they are the better. With that in mind, the Journal plans to launch three new apps this year.
According to Digiday, the decision comes as more Journal readers use their phones and tablets to access its content. Last year, less than half of the Journal’s traffic was from mobile sources; now it’s at 55 percent.
“Growth is prodigious,” Journal chief innovation officer Edward Roussel told Digiday. “The theme across the board for 2016 is smartphones and what we do on them.”