Keywords are essential to a great web headline
Like most multimedia journalists, I pride myself in being able to wear a lot of different journalism hats. But the one thing I have never gotten a grasp of is writing headlines. I can write a 1,000 word story in my sleep, but ask me to write a couple of words to sum up what I’ve written and I draw a huge blank.
I’ve asked around and searched for advice and here is what I’ve learned.
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