WPP Chief Exec: Ad Industry Is 'Going To Be In Russia, India, China, Vietnam ... And Digital'

While most ad execs are in agreement that the worst is over, nobody knows when things will really bounce back. Clients have gotten used to paying less, reports the Wall Street Journal, and the pressure is still on to keep prices low.

“There is no one in the industry whose clients haven’t said, ‘We are under pressure, so you have to cut fees,”‘ David Sable, vice chairman and chief operating officer of Wunderman, a direct-marketing firm owned by WPP, said recently.