WPIX is flexing its muscle in morning. The Nielsen overnight ratings for yesterday’s show is some great news for Channel 11. The PIX Morning News claims a huge victory in the advertiser-friendly Adults 25 to 54 demographic.
Not only did WPIX defeat its main competition in the 7 a.m. hour, WNYW with Good Day New York, the broadcast anchored by Sukanya Krishnan and Frances Rivera, eclipsed NBC’s Today show.
PIX averaged an impressive 1.5 with a share just under 10. Today with Matt Lauer and Savannah Guthrie fell just short of WPIX’s performance with a 1.4 and a 9.2 share of the audience. Ratings for WLNY’s new morning venture, The Couch, are not tabulated at this time.