Last week we looked at data that revealed that 55 percent of top World Cup fans – that is, those who plan to watch as many live matches during the tournament as possible – follow brands on social media.
Well, here’s some more good news for digital marketers – 88 percent of these same fans are on Facebook, and 62 percent use Twitter, reports GlobalWebIndex.
Interestingly, part-time fans – those who say they will watch only when they can – and respondents not interested in the World Cup at all are less likely to be active on all social networks.
Here’s a breakdown of the stats:
About a quarter (24 percent) of global internet users aged between 16 and 64 plan to watch every as many live games during the World Cup as they can, which means that, proportionately, there’s a huge number of social media users that marketers can reach out to with innovative, on-point campaigns.