In an effort to make radio more shareable on social media, WNYC has created a tool called audiograms, which essentially turns an audio file into a video file.
It’s a smart move by WNYC, because there really is no easy way share radio clips on Twitter, Facebook and other social sites. Here’s an example:
"It started happening more about 10 years ago…" Preview the new show from WNYC & @TheNation. #GentrificationNationhttps://t.co/cqHZGD6LWX
— WNYC (@WNYC) March 7, 2016
WNYC’s social media director Delaney Simmons rightly pointed out to Nieman Lab that on social media, it’s best to keep things short and sweet.
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