It may not be rocket science, but it is data science. Here are four ways to use data smarter.
Define your value proposition
Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America for dunnhumby, a global customer data science company.
Gomes says the best way to identify the data that makes a difference is to start by defining your organization’s unique value proposition.
“The single biggest challenge I find in working with executives is understanding what their customers want and what they can deliver better than the competition,” says Gomes.
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