In-game advertising garnered $1 billion in spending last year in North America; industry analysts expect it to top $7.2 billion by 2016. But before advertisers rush to grab the attention of social gamers, they might want to find out who these players are.
Today RockYou, a game publisher, and Interpret, a research firm, attempt to define the gaming audience with a new survey. The result is four archetypes of the modern day gamer.
There’s Premium Paul, Competitive Charlie, Newbie Nancy, and Devoted Danielle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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