White House Pairs Up With TubeMogul For Online Video Distribution

The White House is pairing up with TubeMogul, a California-based start up Internet company, to distribue and analyze web videos. In an interview with BeetTV, executive David Burch said the White House will use TubeMogul to upload to YouTube and Vimeo, and for analytics on video usage. The deal does not include the White House’s in-house video channel, which is managed internally.