WhereToGet.It Is 'the Shazam of Fashion'

The site crowdsources clothing

Ever been dying to know where a character on your favorite TV show got his or her outfit? WhereToGet.It is here to help.

The site—which Business Insider calls “the Shazam of fashion”—uses crowdsourcing to identify the brand of a specific article of clothing. You post a photo of the item on the WhereToGet.It site, and other members post similar pictures and comment on it. When you’ve located the piece of clothing, you can buy it (and the site gets an affiliate fee).

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