When the Dirt Just Stops Washing Off

Hot off the presses this week was the announcement that, once again, Proctor and Gamble is shedding itself of familiar brands. This time on the chopping block, Ivory soap and Gleem, the toothpaste. The whole story can be found here, in Brand Week’s “P&G Housecleaning May Sweep Away Classics.” Call us creatures of an era that’s rapidly disintegrating, but we get pangs of sadness when we hear about things like this. Ivory, in particular, started in 1879, and now, poof, it could be gone just like that.