What makes Oscar watched?

In THR Ray Richmond argues that the Oscars will be just as well-watched as usual this year, even though nobody’s seen any of the movies:

In order for the ratings to truly plummet, millions of the diehards who make the Oscars appointment viewing would have to suddenly decide that this relative dearth of recognizable names may just inspire them to go out to dinner instead. It would almost be a case of standing on principle to bypass the year’s preeminent water-cooler event.

He’s probably right, but, then again, people might spend more time than usual in the kitchen putting together snack platters and less time in front of the television. ‘Brokeback Mountain’ = good news for the corn chip industry!