What are Major Web Service Companies to Make of the Facebook Platform?
When it comes to major web companies experimenting with promoting their web services via Facebook applications, the road has proven challenging: while many applications by independent developers have achieved sustainable engagement on a large scale, many applications produced by large internet companies haven’t.
For example, let’s look at Amazon which, like eBay, Yahoo, Google, Digg, and others, has allocated some time and resources to trying some things on Facebook. A few months ago, Amazon released two applications:
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