Weighing In on the 'No Cigarette Branding' Law

Returning to our story from a few days back about a possible law in the UK to go into effect that would ban any form of branding on cigarette packaging, DesignWeek has assembled a panel of advertising, design, and branding folk and asked them their opinions about the possible, yet nearly inconceivable law. Between the lot of them, you get a mixed bag. Half see that it might kind of work, others don’t think it’d change much of anything, and a few believe that the government doesn’t really know what branding is from the get go, like Jim Prior: