We Want A Job Where We Can Make Sh*t Up
In 2007, Mark Penn wrote Microtrends, a book examining the not-totally-universal trends that go unnoticed by larger society. He argued in the book that just one percent of America’s population—that’s three million people—is enough to start a movement or sustain a business.
The book’s paperback edition is out soon, which may explain why Penn wrote a piece published in Saturday’s Wall Street Journal examining one microtrend: he and co-author E. Kinney Zalesne argue that camping is going upscale.
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