Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is Southwest Texas, barbecue played a starring role. Writer, filmmaker and game designer Jaime Woo faced off with Deutsch LA's Winston Binch and Huge's Conor Brady at Green Mesquite to see who could down the most ribs. Meanwhile, Stubb's, home of the famed Gospel Brunch, was a religious experience for the likes of CollegeHumor.com's Michael Schaubach and Critical Mass' Chris Gokiert. Finally, PepsiCo's Bozoma Saint John, Echo's Khris Loux and Synopsys' Karen Bartleson kicked up their heels at Allens Boots. Now, grab a tall cold one and enjoy, y'all.