We Media 2006: Developing Trust

UPDATE: Important clarification on how the “trust” question was asked, after “continued,” below.

Well, one blogger who’s not here but is watching online says his “head is spinning with the full weight of the vacuous American bullshit.” Well, we don’t necessarily agree.

But we also don’t necessarily think an entire session on “trust” was worth the time. Do you “trust” this blog? Gawker? PaidContent? NYTimes.com? NBC Nightly News? Your husband or wife? And what if 10,000 people are asked these questions? What do the aggregate answers mean?

Nevertheless, some interesting conclusions from a Reuters, BBC, MediaCenter survey.

Basically,

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