We Heart Christoph Niemann, With a Cute Illustrated Arrow Through It

See that illustration over there, that got the biggest laughs tonight? We’re the toothpaste and Christoph Niemann is the brush.

“Every morning I get dressed, I tell my kids I’m going to work and I go to my studio and I draw fried chicken.” But although his work is loaded with brush strokes and pencil sketches, Niemann approaches his work like a graphic designer, starting with the ideas first. It’s as if he gets the assignment as an illustrator and then he goes and talks to himself as the art director.