Wattpad had a record December, seeing a 20 percent growth over November’s traffic and 300 percent more visitors when compared to the previous year. This reading spike resulted in many novels crossing the 1 Million Reads landmark.
Wattpad’s apps are growing in useage as well. According to the press release, the Android app saw the largest percentage of growth, with four times the usage in December as compared to the month before. The iPhone, iPod and iPad app drives the most mobile traffic for the site, accounting for as much traffic as the web.
The top three books on Wattpad this December were: The Adventures of You: Fabulous Terrible by Sophie Talbot, a YA novel published by Chooseco, publishers of the Choose Your Own Adventure series; A Proscriptive Relationship, a YA novel authored by16 year-old Jordan Lynde (which has had 4.85 million reads); and The Last Dance by S. Dust which has been read 3.6 million times.
UPDATE: The Wattpad funding happened in 2010.