WashPost.com Can't Give Its Tchotchkes Away
Here at the Editor & Publisher interactive conference near Las Vegas, Washington Post Assistant Managing Editor of Continuous News Rajiv Chandrasekaran (far right next to .com’s Jim Brady) said that, while it used to be that the .com side would use all kinds of “tchotchkes” to bribe the print people into writing for the website, no more.
The box full of “Washingtonpost.com” T-shirts and water bottles, etc. “literally hasn’t been touched in more than a year” because these days the reporters want to get on the Web, knowing the audience for the homepage is bigger than the paper’s front page, among other reasons, Chandrasekaran said.
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