According to a new study by Workfolio, more than half of the hiring managers surveyed are more impressed by a personal Web site than other branding tools.
As pointed out by a post on U.S. News & World Report, Charles Pooley, the founder and CEO of Workfolio indicated a few things are musts to include on a personal site: Your interests, a photo, your career results and achievements and a short bio.
As for social media, you can include links to platforms you’re active with but try to only include ones that are relevant to the job.
Lindsay Olson wrote in the piece, “You can also show off your expertise by including blog posts on topics that relate to the field you work in, or want to work in. Even if you don’t have a ton of job experience, well-written and well-informed copy can go a long way in impressing a potential employer.”
Above all, your personal site should look professional. Hopefully you can have a custom URL that looks polished rather than something like HireMePlease.com. Keep it simple and easy to navigate.