Did you know that during the day 93 percent of our communication is non-verbal and that we process images up to 60 times faster than text? Moreover, even when we do read we typically remember only about 20 percent of it.
What this all means, of course, is that to maximise the effectiveness of your social media campaigns you absolutely need to use visual content. On Twitter, tweets that contain images generate up to 150 percent more engagement than text-only tweets, and that’s pretty much a constant on every social platform and also across the web as a whole. After all, the internet is a very visual place, and killer visuals can drive users to your website, blog, newsletter signup landing pages, and more.
Check the visual below for more insights, which comes courtesy of Leap.