Viral Channels: Email to be Disabled by Default with Profile Redesign
In a recent note to developers, Facebook announced that because app emails have been so spammy, user emails will be turned off by default when users add apps. Previously, this option was presented to users on the app installation page, checked on by default. Facebook writes,
We know that email is an important communication channel for many of you to reach users. However, we’ve also seen a surprisingly high number of users mark application email as spam instead of simply unsubscribing from it.
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