Vine, which was acquired by Twitter in October 2012, launched in January 2013 and became the most-downloaded free app in the iOS App Store three months later, has positioned itself as the de facto short video sharing platform and a favourite amongst socially savvy marketers.
This week Vine has launched Loop Counts, a simple but powerful new feature on the iOS and Android apps that shows how many times fans have looped a video within Vine and in embeds across the web.
Here’s how it works:
With this update, there’s now a new way for you to quickly get a sense of how popular and interesting a Vine may be –– based on how many times people watch a Vine loop. The number, which you can see in our mobile apps and on vine.co, updates in real time, so as you watch a video, you’ll know you’re watching with others at the same time>
Users will now also be notified in the Activity feed when Vines surpass certain milestones – for example, 25 or 100 likes.