Variety Sings the Praises of Its Own Summit

Do we need perhaps a sweetened media term, something along the lines of “conference of interest?”

Variety is certainly not the only Hollywood trade to occasionally wade into murky ad-ed waters. Still, their coverage of yesterday’s Variety/Sports Video Group Sports Entertainment Summit at the Sofitel Hotel seems a little above the self-serving norm. Starting with the fact that it took two bylined reporters to parrot the info, and that the article length is somewhat excessive by Variety.com

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