Condé is printing 90,000 copies for VF Mexico’s debut. A website is also in the mix.
Condé’s Spain, Mexico and Latin America’s president Javier Pascual del Olmo told WWD that VF brand loyalty would carry the new edition. “We are looking for those who already know the magazine because of its editions in other countries and who appreciate its credibility and quality,” he explained.
VF Mexico will be VF’s fifth international edition. Other markets include the UK, Italy, France and Spain.