Vanity Fair has had a strong start for the year, with ad pages up 5 percent. But the Condé Nast title isn't taking anything for granted, launching a campaign to woo the advertising community.
Beginning Thursday, Vanity Fair will send out a weekly email newsletter called “The List” to 1,000 people in the agency world. The e-newsletter includes highlights from the magazine’s website, print edition, and its Cultural Agenda promotional blog. (It also reminds recipients to contact their local sales rep if they’re not on the magazine’s comp list.)
Each month, 50 people from “The List” will receive a hand-delivered red envelope containing a prize that ties into the magazine’s content.
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