Vanity Fair has had a strong start for the year, with ad pages up 5 percent. But the Condé Nast title isn't taking anything for granted, launching a campaign to woo the advertising community.
Beginning Thursday, Vanity Fair will send out a weekly email newsletter called “The List” to 1,000 people in the agency world. The e-newsletter includes highlights from the magazine’s website, print edition, and its Cultural Agenda promotional blog. (It also reminds recipients to contact their local sales rep if they’re not on the magazine’s comp list.)
Each month, 50 people from “The List” will receive a hand-delivered red envelope containing a prize that ties into the magazine’s content. On May 14, 49 list members will get an AMC gift card to see The Bling Ring, the new Sofia Coppola film profiled in the June issue of Vanity Fair (and based on a 2010 VF article by contributor Nancy Jo Sales), while one will get a ticket to the movie’s premiere instead. Other future prizes could include items from the magazine’s Fanfair section or tickets to a Vanity Fair event—like its fabled Oscar party.
“Our goal with this program is to create new and exciting points of entry for media audiences to engage with the Vanity Fair brand,” vp, publisher Edward Menicheschi said in a statement.