Some big tech media news via the often valuable Facebook group PR, Marketing and Media Czars: USA Today has changed some of the beat assignments for its San Francisco-based tech reporting team.
One of the group’s members compiled a run-down of who covers what in the new setup, along with their respective email addresses and Twitter handles:
- Jessica Guyunn, who gave some great tips on pitching in Ed Zitron’s PR panel earlier this year, will continue to focus on Facebook, Google and Twitter-related news. She may be reached at email@example.com and followed on Twitter @jguynn.
- Jon Swartz (@jswartz), the organization’s SF bureau chief, will focus more exclusively on Apple and Hewlett-Packard. He’s at firstname.lastname@example.org
- Marco della Cava now handles the Microsoft, start-up and Oracle beats. He’s @marcodellacava and email@example.com
- Mike Snider will specialize in Yahoo and Netflix. He’s firstname.lastname@example.org and @mikesnider.
- Elizabeth Weise has the Amazon, Intel and general cybersecurity beats at email@example.com and @eweise.
- Producer/reporter Brett Molina covers gaming along with BlackBerry and retail giant Alibaba: firstname.lastname@example.org/@brettmolina23
- Kaja Whitehouse (@kajawhitehouse, email@example.com) has all things “sharing economy,” primarily Uber and Airbnb. Much of her earlier coverage concerned finance.
- Regular tech columnists Ed Baig and Jefferson Graham will handle product reviews and features on related launches. They’re @edbaig and @firstname.lastname@example.org and email@example.com
Not all of these assignments are strictly new, but it’s still a very helpful guide for those seeking big-exposure coverage for tech clients.
We would suggest that you pitch all of these reporters strategically instead of using the old mail merge, but you already knew that.
Also: join the Facebook group if you’re not already a member.
[h/t Sheryll Alexander]