USA Today Publisher: Paper Not "Unique Enough" For Paywall

Despite paywalls popping up across other national newspapers and on smaller regional papers, including those owned by Gannett, Larry Kramer, the president and publisher of Gannett’s flagship USA Today, said today not to expect his paper to follow suit anytime soon. His explanation? The product isn’t “unique enough” at this point to charge for it.

The Wrap has some additional background on his comments and the conversation today during Business Insider’s Ignition conference, but here’s the gist from Fishbowl

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