Upfronts Are 'Closed': What Really Happened?

Well, the TV networks have finished selling their “up front” advertising, says AdAge, with ABC’s take slightly behind CBS’ $2.4 billion (what’s $100 million among friends?). The Upfronts, as they’re known, these days seem a clever way of getting ad buyers to an auction of something that’s not as scarce as it used to be.